B.B. King The Brand Lives On At 96
The B.B. King Music Company, owner of all rights to B.B. King likeness and related trademarks and copyright on behalf of the King Family Trust has recently announced a revitalized partnership with American guitar brand, Gibson. An initiative with the aim of preserving the life legacy of B.B. King, this partnership was announcement rather timely following the 96th birthday anniversary of the songwriter. “It has been a pleasure working with the Gibson team in developing a new line of B.B. King Signature Lucille guitars,” said Vassal Benford [Chairman, B.B. King…







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