Music isn’t just about sound anymore—it’s about strategy. Songs blow up not because of deep lyrics, but because of vibes, branding, and distribution. A fire beat, a strong hook, and the right push can turn any track into a global hit. The game has changed, and artists who play smart are shaping the future. Want to know how? Here are…
It has been an exciting year for creative music making. At Music Press Asia, we started the year with an…
Jeju promotes the rhythm of nostalgic jazz Jeju pumps up tourism activity with its latest collaboration involving BTS, one of…
Korea is planning to host World Expo 2030 in Busan, a modern port city, under the theme “Transforming our World, Navigating to a Better Future”. Over a period of six…
Metaverses are fast becoming the virtual norm to get grooving. Nickelodeon’s Kids’ Choice Awards 2022 recorded breaking 1,000 slimings last Saturday from Barker Hangar in Santa Monica, California. The show…
The report revealed consumption of Korean cultural content rose in all categories in 2021. Korean cultural contents, led by the rise of K-pop and K-dramas, continued to gain global popularity…
Earlier this month, Billboard Vietnam debuted their attendance at the Billboard Music Awards 2019 by inviting Vietnamese artists Trong Hieu to guest host the red carpet and show held at Last Vegas, thus, becoming the first ever Vietnamese artist to have graced the award’s red carpet. Having launched in January 2019, Billboard Vietnam debuted its attendance at the music awards…
It’s been proven again and again that K-Pop music acts are undoubtedly taking the lead when it comes to achieving global recognition for Asian acts. BTS, a boy group signed…
Hottest K-Pop Group BTS Wins Melon and Mnet Asian Music Awards (MAMA) Over the last few weeks, BTS has managed to bag some of the highest accolades at Korea’s Melon…
The launch of Spotify’s “Hub” in 2015 has garnered more than 6.6 billion K-pop streams with over 14.4 billion of listening minutes. When we thought that we’ve just had enough…
