BTS latest studio album – their fourth – is a 20-track album released under Bighit Entertainment. However, its not just any release. Within 48 hours of its release the album, MAP OF THE SOUL : 7, ARMY, its organized fan group, took to Twitter to rave about it and generated over 17 million tweets with hashtags #MAP_OF_THE_SOUL_7, #BTSComeback2020 and #ON
Tweet volumes peaked within the first hour when the album was released, generating 1.2 Million Tweets from 6pm to 7pm (KST) on 21 February.
The Top Tweet from BTS (@BTS_twt) official account was ‘D-Day’, announcing the day of their comeback with a series of photos including a selfie from RM and various artworks.
Sia (@sia) and Justin Bieber’s (@justinbieber) Tweets related to BTS’ new album has also gained a lot of attention.
Top hashtags (Excluding #BTS, #방탄소년단 (BTS))
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