Digital Consumerism by Millennials in Asia
Millennials are learning, shopping and entertaining themselves via apps, stores and sites online. But does that mean they are no longer visiting a physical store or heading out? Over in Asia, digital content consumption in the entertainment sector is overtaken by millennials simply due to the fact that apps and websites are effectively a TV, a shopping portal, a live ticket platform for concerts and festivals, F&B outlets, travel portal and most importantly also providing social engagement services – a conclusive ecosystem in the life of a millennial. In our…