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Asia-Focus . Media . Industry Publication

July 27, 2024

Spotify b2b campaign created Spreadbeats Music Video. Music Press Asia
Editor's Pick

Spreadbeats: Where Music Meets Data Magic

Spotify has launched a new B2B campaign, ‘Spreadbeats,’ featuring a music video created and distributed entirely within a media plan spreadsheet. Aiming to make media plans as vibrant and energetic as Spotify’s brand and platform, the campaign follows a single cell—E7—and its evolution into a colorful 3D character. This transformation acts as a metaphor for the creative ways brands can…

A Day With Artificial Intelligence

Microsoft’s Kuala Lumpur event painted a compelling picture of AI’s influence. Stretching far beyond mere spreadsheets and managerial tasks, I wonder how it can help reclaime 100+ minutes a day,…

Review AI Technology. Music Press Asia

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technology

Jean-Michel Jarre: I’m Not Afraid of Our Creative Future. A.I Is Opening Doors That We Don’t Even Know

Jean-Michel Jarre President of CISAC was recently interviewed by the Takayuki Suzuki, co-founder of Big Parade, at a convention organised by JASRAC (Japan Society for Rights of Authors, Composers & Publishers). Jarre, an established figure in the pioneering electronic music scene in Europe, is also a long-time activist for the environment as well as ambassador at UNESCO who’d recently moderated…

NEU China to Debut in Beijing

What would you expect from a ‘future festival’? Wanna talk about media under attack, future without cars, whether robots will take our jobs or how our love lives will flourish?…

NEU China in Berlin 2016

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Techventure Partners with Slush Singapore

Techventure will expand its reach by partnering with Slush Singapore under the inaugural Singapore Week of Innovation & TeCHnology (SWITCH), a new “Tech Week” concept that brings together partners in the technology,…

Techventure partners with Slush Singapore as part of its SWITCH event