Jean-Michel Jarre President of CISAC was recently interviewed by the Takayuki Suzuki, co-founder of Big Parade, at a convention organised by JASRAC (Japan Society for Rights of Authors, Composers & Publishers).
Jarre, an established figure in the pioneering electronic music scene in Europe, is also a long-time activist for the environment as well as ambassador at UNESCO who’d recently moderated the “Setting the foundation for a humanistic approach to AI: A way forward” panel.
Underlining the historical context of where electronic music was originated and heavily influenced by artists such as Pierre Schaeffer (France), Jarre illustrated the revolutionary element of electronic music that paved the way to the growing number of DJs as skillful sound designers today.
Bound by their growing interest for technology, electronic music, analog and later on, digital expansion of the music entertainment world, Jarre explained the synthesizer as “an element of Artificial Intelligence”, via a working interface, able to “be your own craftsman… that would create new sound and share creative process using technology”.
The keynote interview, led by Takayuki Suzuki, further acknowledged some of the key issues being tackled within the walls at CISAC affecting authors and creators in a digitally expanding world.
Jarre pointed out CISAC’s role as a confederation that should progressively work with streaming platforms to help uncover decent business model that would ultimately work because “the creator is at the nucleus of any cultural content, including distribution of these content,” said Jarre.
“Technology is neutral. There’s no right or wrong (in developing technology), but it surely depend on how we use it.”
Getting paid in the digital world has become an increasingly vulnerable matter facing authors and creators in the digital world today.
“The big giants of the internet, including streaming platforms, are making lots of money and business from our content. And the value of these content, owned by creators, are being transferred to the big companies of the internet.”
“Thinking of the future of our rights, we, in any kind of democracy, should get a decent living from our work.”
On the topic of artificial intelligence, Jarre figured that creativity lies completely in the form of a human being. And bluntly corrodes the ability of robotic solution that could creatively support the creative mind of a human form. “I’m not afraid of our creative future. A.I is opening doors that we don’t event know. It’s exciting to explore a world that’s totally virgin and unknown.”
For the full interview, the interview is available here at minute 17:00 to 54:30.