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Universal Music Group Ramps Up Digital Market Value, Partners With AI Firm Super Hi-Fi

Universal Music Group enters strategic partnership with AI firm Super Hi-Fi

Universal Music Group enters strategic partnership with AI firm Super Hi-Fi

Super Hi-Fi, the artificial intelligence-based programming company, and Universal Music Group (UMG), recently announced a strategic partnership that will provide UMG’s artists with new tools for engaging fans.

The AI firm specialty lies in delivering innovative song transition, voice-over and artist interview insertion solutions for music service providers.

Apart from introducing its solutions to UMG’s partners worldwide, the deal also signifies a step forward for UMG’s interest in expanding its digital presence to enhance and promote its very own artists and music.

“Universal Music is constantly focused on leveraging technology to provide new experiences to music fans around the world.”

— Michael Nash, UMG’s Executive Vice President of Digital Strategy.

“We’re excited about the kind of in-stream audio enhancements made possible by Super Hi-Fi, which can help artists deepen connections with fans and drive longer-term engagement for digital music services,” said Michael Nash, Executive VP of Digital Strategy , UMG.

“The digital music landscape is undergoing dramatic change as technology creates demand for personalized music experiences across multiple sectors. We are excited to work with UMG, a global leader in innovation across the music industry, to advance this space.” said Super Hi-Fi’s John Bolton.

Bolton also added: “With the shift to smart speakers and voice-controlled experiences comes a completely anonymous listening experience with no visual interface and no visual branding. Super Hi-Fi’s AI-powered technologies create compelling, branded audio and production-quality experiences, both of which are critical needs for music experience providers to stay competitive.”

Developed by a team of digital music, technology and computational musicology veterans, Super Hi-Fi’s suite of tools is available as an ultra-high scale set of cloud services and APIs for easy integration into existing music services.

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