Asia-based music entertainment publication Music Press Asia is partnering with award-winning event marketing agency Branded to provide media coverage at All That Matters’ 13th edition (Sept 8-12), a conference and music festival that covers music, gaming, digital and marketing.
The partnership will see Music Press Asia’s latest online platform feature All That Matters’ three-day conference featuring over 200 entertainment industry experts including 40 influential keynote speakers from industry heavyweights including YouTube, Spotify, Twitch, September Management, Universal Music, YG Entertainment, Empire, eSports, Twitter, VICE, Viacom, Coca-Cola and more.
Music Press Asia’s focus on Asian content allows it to serve a niche music market community worldwide. Its syndication of online content alone has grown from a mere 5,000 monthly views to 20,000 within the last three years.
As the leading music publication in the region, Music Press Asia’s Asian network plus its partnership with Branded will feature some of the latest music trends surrounding the region and worldwide. The interviews with music executives and artists will be produced in video formats to provide more engaging insights from the region.
“It’s such a privilege to be back in Asia at this moment in time. The music industry’s network is expanding thanks to Jasper and his team at Branded. This conference and festival has not only created an enormous opportunity for businesses and artists in Asia to connect with the rest of the world, but it also gave rise to a new generation of music creators to produce fresh and innovative work,” said Monica Tong, Editor-in-Chief, Music Press Asia.
Music Press Asia’s editorial team will also be attending Music Matters Live to meet Singaporean artists performing alongside Japanese band Amnesia, Alan Walker, Shanghai-based electronic producer CORSAK, Filipino alternative rock band Over October, Kuala Lumpur’s indie band Midnight Fusic and more.
For its future plans, Music Press Asia will continue developing Asia-based content specializing in the technology and music entertainment industry with the aim to publish specially curated stories merging Asian brands with Asian artists. The platform has recently received new funding earmarked to expand its publishing and media arm. It has plans to continue its fund-raising initiatives to grow its editorial team around the region.