5 Reasons Not To Miss Music Matters

Kaskade and Alan Walker to perform at Music Matters conference and festival

[L-R]: Gavin Parry, EVP Digital & Business Development, Sony Music; Jennie Sager, Direc. Content Partnerships, Twitter

Singapore is calling the return of music executives and artists to the country’s largest music conference under its large umbrella event All That Matters.

Dubbed the SXSW of Asia, the conference continues to see some of the top music executives and artists discuss trends about the new industrial revolution of AI, opportunities in China, digital monetization, streaming, and many more. Music Matters tops that by providing networking opportunities from its Academy’s panel focusing on artist development to trendsetting players in the Asian music market including China and Vietnam.

Build Your network at Asia’s largest music conference
Test your networking skills and manoeuvre your way around 1,500 conference attendees at Ritz-Carlton this year and you may just possibly bump into Calvin Wong, President of Warner Music South East Asia, HK & Korea – on his way to Tencent Music Entertainment’s ‘China Music Forum’ panel – When Not If: “China WILL be the World’s #1 Music Market” to discuss the region’s most recent campaigns to promote Asian artists and measure ROI in today’s digital landscape. And did we mention about partying with some of the top music executives from the music industry?

Why is K Pop so successful?
How did major Korean acts like BlackPink and G-Dragon become international hits, and labels like YG and the South Korean music industry find, build, and nurture careers of exportable acts like no other Asian musical export? Catch Head of Talent & Partnerships of YG Entertainment USA – Danny Lee – in his keynote address on “What Makes K Pop?” – moderated by Mark Freiser, CEO of Something Sonic/Sync Summit.

Words of Advice from Kaskade and Alan Walker
While 13 may be one of the more auspicious number in Asian community, Music Matters celebrates this milestone by featuring Ultra Records’ most popular artists and Grammy nominated DJ Kaskade. Hear it directly from team Kaskade [Ryan Henderson, Kevin Gimble, Ed Shapiro] on working together, their journey to stardom, balancing a hectic worldwide tour schedule, to making music on a day-in at the Music Matters Academy session, moderated by Graham Perkins from Gray London.

Liquid State and Zouk have put their creative heads together to present a one-night only performance featuring Alan Walker, a Norwegian-British record producer and DJ best known for his 2015 single “Faded”. Hear firsthand behind-the-scene stories, China’s massive craze for dance music, and building a huge following from Alan Walker, CORSAK and other music executives at Tencent’s “China Electronic Dance Music” panel.

Music Matters LIVE
Spanning over 5 nights of FREE music, 35 emerging acts from over 18 countries will take the Music Matters Live stage from September 7 – 12 at Clarke Quay featuring Japanese rock band Amnesia, Shanghai-based electronic producer CORSAK, Filipino alternative rock band Over October, indie band from Kuala Lumpur Midnight Fusic; alongside eight Singaporean artists – Bakers in Space, DJ Ghetto, DJ NashD, HubbaBubbas, iNCH, ORANGECOVE, Retrofocus, and ShiGGa Shay.

Liquid Nights Singapore edition will also feature Seungri of Big Bang fame, Alan Walker, and Liquid State’s brand new signee and Chinese artists, CORSAK. Liquid Nights’ first event took place at Burning Sun in Seoul last May, which also saw the launch of ‘Ignite’, K-391s debut single featuring Alan Walker, Seungri and Julie Bergan that has now registered over 160 million streams worldwide.

Stay back for Jay Chau, Dua Lipa, The Killers and Liam Gallagher
Apart from Monaco GP, Singapore is the sport’s first and only night race in the world that has successfully blend in the F1 action with a lifestyle festival and business event that reaped a total of around $1.4 billion in incremental tourism receipts. Join motor sport fanatics on the streets of downtown Singapore to enjoy spectacular performances from some of the world’s most distinguished artists. It’s just the F1 we are talking about.

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