Indonesian bands have remained popular at SXSW and saw bands like Shaggydog and S.I.G.I.T performed at various venues at the festival. White Shoes and the Couples Company started the tradition in 2008 and since then an ongoing slew of Indonesia bands have also performed at the similar festival.
SXSW has remained an important for indie bands to perform due to its large scale attendance from across the country and worldwide. China, Japan, Korea and Taiwan artists have also made their presence known through heavy promotion by the ministry of culture from their respective country.
Other attendees to the festival include major and indie labels, booking agencies, music publishers, media, commercial brands and music fans. The festival has extended to not only bring together the music industry but also advertising, film, art and marketing key players.