Chasing the Chinese dream, Outdustry is tapping into the limitless opportunity of a new world. Dealing with some of the largest gatekeepers of the rising eastern frontier is as close as to approaching the lion’s den. And perhaps with some luck, have a chance at stroking and even playing catch with the beast.
Yesterday, Outdustry announced the launch of its independent music publishing arm, Outdustry Songs. Specialising in the Chinese market, the company opens its business to include non-exclusive licenses with some of China’s major digital service providers including Kugou, QQ Music, Kuwo (Tencent Music Entertainment), NetEase Cloud Music (NetEase) and Xiami (Alibaba).
On the same day, Outdustry also announced its latest partnership with Reservoir, a U.S.-based independent music company. The deal seals an exclusive sub-publisher rights to Reservoir’s roster of hit writers and international catalogue of 126,000 contemporary and long-standing copyrights — including hundreds of #1 releases worldwide recorded by artists such as Camila Cabello (Havana, Señorita), 5 Seconds of Summer (Youngblood, Who Do You Love with The Chainsmokers), Bruno Mars x Cardi B (Please Me), Post Malone (Rockstar, Goodbyes), Halsey (Without Me), and Dua Lipa (Blow Your Mind, Break My Heart), plus the songwriting catalogues of Young Thug, Migos, A Boogie Wit Da Hoodie, Joyner Lucas, and 2 Chainz.
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Reservoir also recently acquired the 16,000 copyright Shapiro Bernstein catalogue featuring songs recorded by The Beatles, Frank Sinatra, Michael Jackson, Bob Dylan, Carly Simon, Elton John and more.
Outdustry’s Head of International, Alex Taggart said: “China is a huge opportunity for songwriters and publishers – from the fast-growing premium tiers of the biggest streaming apps in the world, to the national obsession with karaoke and the nascent sync market, as well as next-generation forms of music consumption and monetisation such as live-streaming and virtual-gifting.”
“With the addition of Outdustry Songs to our existing marketing and A&R services business, we are filling out our offering to our global network of writers, producers, artists and rights owners, enabling us to collect royalties and monitor copyrights on their behalf across this dynamic emerging landscape.”
“…Reservoir is always keen to innovate in new markets, and we’re excited to be the first music publisher to get on board with Outdustry Songs, plug into their considerable network in China, and pave the way for our creators in this space.” — Spek, Reservoir’s EVP International & Emerging Markets.
Outdustry’s China-based A&R team, led by China General Manager and Head of A&R Marcus Rowland, has helped to deliver some of the Chinese pop industry’s biggest hits over the past few years, giving Outdustry Songs a catalogue of local repertoire performed by household names such as Chris Lee, Bibi Zhou, Jike Junyi, and TF Boys. Outdustry Songs’ writers have hit singles with three of the top 10 most streamed artists in China – KUN, Chris Lee and Rocket Girls 101 – including the number 1 song in China this month (June), KUN’s ‘Lover’, which topped all major DSP streaming charts in the territory.
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