U.S.-based international music company Warner Music Group (WMG) has announced on April 6 its latest expansion in Southeast Asia: the opening of Warner Music Vietnam based in Ho Chi Minh City.
The record label and publishing conglomerate said that its newest office in Vietnam will be led by managing director Lisa Nguyen and will report directly to President of Warner Music Asia, Simon Robson.
“This is a crucial moment in the development of Vietnam’s digital music market and it’s vital that we have a presence on the ground,” said Robson.
“This is a milestone moment in Warner’s strategy of expanding its international footprint in our ever more globalized music market…”
— Simon Robson, President of Warner Music Asia, WMG.
This decision verify recent leads following the increasing interest in Vietnam’s recent economic boon reported through various industry annual reports since end of 2018, including the music & entertainment sector.
According to WMG, WMG Vietnam has already signed a number of domestic acts, including Vũ and Chillies. And topped four of the five tracks on Spotify’s list of acts from Vietnam including Chillies’ debut single “Vung Ky Uc” (Land of Memories) at number one.
This latest expansion is part of its latest plans to localized an increasing demand for Southeast Asia content in the global music market. Similar strategy was also practiced by label rival Universal Music Group when its newest APAC headquarters were set up in Singapore last year.
While its team settles down in Vietnam, WMG is gradually speeding its efforts in opening its new office in India, after the subsequent opening of its Turkey and Peru offices over the last year.
Nguyen joins Warner Music Vietnam after serving as Head of Zing Media, the digital media specialist owned by Vietnam’s VNG Corporation. Nguyen is an Economics graduate from the University of Economics in Ho Chi Minh City, Vietnam.
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