All That Matters Expands Music Matters’ China Music Forum & Debuts Gaming Matters

ATM’s programme to include Tencent, Google, Coca-Cola, Unilever, Formula 1, Spotify, Netflix, BMG,, Rugby World Cup, Universal Music, HSBC, Mission Hills, SECA and more.

All That Matters, a unique ‘Business-2-Business-2-Fan’ event experience provider and Asia’s leading music, sports & entertainment industry conference, returns to Ritz Carlton Millenia from 9-13 September to continued its efforts in converging the entertainment industry.

Part Industry Conference [11-13 Sept] and part Music Festival [9-13 Sept], All That Matters will once again bring thousands of executives and music fans to Singapore to enjoy the entertainment and debate the trends that continue to shape Asia’s billion dollar music, sports, entertainment and online industries.

Tencent Music Entertainment Group is partnering with the organiser to expand its Chinese session – China Music Forum – to include a specially curated half-day session focusing on the Chinese music industry. The forum will feature fireside interviews, presentations and panel discussions, as well as a keynote address from Group Vice President of Tencent Music Entertainment Group, Andy Ng.

“Benefiting from positive government policies and a rising market, the Chinese digital music industry is growing faster than ever before and we welcome music partners from all over the world to enter this exciting, energetic market. Tencent Music Entertainment Group provides an efficient platform and is dedicated to serve our global partners’ business needs. Together, we will build a new ecosystem and take Chinese digital music market to its next level,” said Andy Ng, Group VP of Tencent Music Entertainment Group. 

Tencent Music Entertainment Group will also host a ‘Gateway to China’ session, designed to provide international artists, management companies and record labels with an in-depth knowledge of the China music market, what the future holds for China and and how artists/managers can break into the Chinese music industry.

Other keynote speakers at Music Matters include Alex Zhu [Co-Founder & Co-CEO of]; Joshua Burke [Global Head of Music Sourcing of The Coca Cola Company]; Lyor Cohen [Global Head of Music of YouTube]; Norman Halim [Group CEO of KRU Music]; and more.


The first Gaming Matters in 2016 saw insight sharing by experts in the industry including ESL, Twitch, Google, RiotGames, Bandai Namco and Astro as they explored the explosion of the e-gaming industry in Asia. Now merged into ATM, the Gaming content track will seek to identify the trends that are driving an industry that is predicted to be worth $128.5 billion by 2020 (Newzoo Q2 2007 Update, Global Games Market Report), some of the key players behind it, and the opportunity for brands and investors to capitalize on one of the world’s fastest growing sectors.

“This year is going to be our biggest and best yet! Kicking off with a weekend music festival including 5 nights of live shows, our business days will be packed with the largest gathering of the music, sports, online, marketing and now gaming industries in Asia,” said Jasper Donat, Co-Founder and CEO of Branded.

For ATM’s full programme, please click here.

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