Avex Group to Distribute Its Entire Music Catalogue in China via NetEase
Avex Group Holdings Inc. is rediscovering the Chinese Mainland market big time with a joint announcement with NetEase Cloud Music that it has granted an exclusive license of its copyrighted music to the Chinese internet technology company. The agreement between the Japanese entertainment firm and NetEase Cloud Music forms part of a strategic partnership that grants the Chinese platform an exclusive license in mainland China to the copyright of the entire inventory of Japanese songs under Avex’s management. The agreement will see NetEase Cloud Music handle all distribution and promotion…