UMG Executive Joins Midem Accelerator Committee

Midem’s Artist Accelerator Programme is part of the Midem conference that affords a dynamic opportunity to promote 9 upcoming international artists selected by the committee.

Midem Artist Accelerator Programme Selects Devraj Sanyal MD and CEO of UMG as committee membe

Midem, a leading international business event for the music ecosystem hosted in Cannes, France, from 6-9 June, has recently announced the joining of Universal Music Group South Asia Devraj Sanyal, Managing Director & CEO, South Asia to its high-profile selection committee including executives such as Rob Hallet, founder of Robomagic (UK), Christopher Kaskie, President of Pitchfork (USA) and Renneth Tshisikule, the founder and director of The Independent Music Exporters South Africa (IMEXSA), amongst others.

“I’m extremely proud to be part of the committee for the 2017 Midem Artist Accelerator Programme.  In India and around the world, the music industry is immensely vibrant, just phenomenally creative and innovative at present and I’m thrilled that remarkable artists from all corners can participate in this programme and get a chance to showcase their talent on a platform as prominent as Midem,” said Sanyal.

Yoon-Young Kong (Dalse), Founder & Executive Producer, Zandari Culture Company from South Korea, is another committee member from Asia. Each year, newly selected committee members are chosen to participate and select promising artists to join the accelerator programme.

Devraj Sanyal - Universal Music Group South Asia MD & CEO

Devraj Sanyal – Universal Music Group South Asia MD & CEO

The programme features a range of curated networking opportunities, as well as learning and coaching sessions with key music industry leaders from around the world. The nine finalists will also have the chance to perform live at Midem and have a song featured in Midem’s audio-visual communications, as well as placement on the official Midem 2017 compilation vinyl.

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