Live Nation, the global leader in live entertainment, and Twenty Eight Group, a full-service Chinese entertainment company focusing on C-pop, have recently announced the launch of the world’s first multi-city contemporary Chinese music and arts festival, CCURRENTT.
Taking place in London, Los Angeles, and Sydney in October and November this year, CCURRENTT will feature a dynamic showcase of China’s best acts from its vibrant and energetic music and arts community.
Featuring Chinese music genres, including C-Pop, Chinese Hip-hop and Chinese Rock, the music and arts festival will be headlined by some of China’s best talents, including Jolin Tsai, BEAUZ, Digi Ghetto (Mac Ova Seas, Mula Sakee, Thomeboydontkill), DXX, GALI, and The Life Journey.
Queen of C-pop, Jolin Tsai, with a career spanning almost 20 years, including releasing 14 albums and selling over 25 million records in Asia alone. Jolin has sold out over 23 stadium shows since her ‘Ugly Beauty World Tour’ started in 2019.
Since 2005, The Life Journey has released 13 albums and performed at over 200 music festivals and live houses in Mainland China. Already a smash hit on the indie scene, their performance in iQiyi’s popular rock reality show “Big Band” in 2019 has brought them recognition as China’s most prominent indie rock bands to date.
BEAUZ, American DJ / producer duo consisting of brothers Bernie and Johan Yang, has collaborated with renowned EDM titans including Blasterjaxx, Krewella, Adventure Club, Zedd, Maren Morris and many more.
Already a cultural phenomenon in the Chinese rap scene, Digi Ghetto’s high profile has recently sell out tour shows. And were the winners of the QQ Music Hip Hop Fusion Awards and NetEase Cloud Music for Artist 2022.
October 15 – OVO Arena Wembly, London, UK
October 28 – The Torch, Loas Angeles, USA
November 26 – Sydney Olympic Park Showground, Sydney, Australia
The festival is the brainchild of Jim Wong, Managing Director of Twenty Eight Group and Live Nation Electronic Asia and will first stop at London’s OVO Arena Wembley, before heading to Los Angeles’ The Torch and wrapping up at Sydney Showground in Olympic Park.
Wong was responsible for bringing Creamflelds and international DJs to China and this is his next initiative to take all genres of Chinese acts to the rest of the World.
Commenting on the festivals, Wong said: “CCURRENTT is a chance for Chinese-music fans to immerse themselves in China’s trending music scene abroad in a world-first event spanning both the Northern and Southern Hemispheres. As the global leader in live entertainment, no one is better positioned than Live Nation to drive the growth of Asian artists both domestically and on global stages.”
More at Music Press Asia:
CCURRENTT World Tour Tickets on Sale Info
London, UK – Friday, Sept 1 at 10am (BST), click here.
Los Angeles, USA – Wednesday, Aug 30 at 10am )PCT), click here.
Sydney, Australia – Wednesday, 30 Aug at 10am (AEST), click here.