Fan platform Fandom releases new trends & issues in gaming

Gaming trends Oct 2022. Music Press Asia

Last month, Fandom released its 2022 State of Gaming report. It dives into the hottest topics, trends and issues facing the gaming industry today. Covering issues like NFTs, Metaverse, Subscriptions & Bundles and Competitive Gaming.

The study highlighted some concerns:

  • the negative perception on NFTs
  • consumer buzz around the metaverse
  • truth on subscription and bundling, and
  • key drivers for eSports

Key findings in the study reveal that gaming consumers have a negative perception and distrust of NFTs, with only 7% think it’s an important part of the gaming landscape.

[State of Gaming report is a Fandom research project released in September 2022]

Unlike streaming consumers, less than half of gaming consumers see value in subscriptions and bundling.

There is an industry misconception about gamers and the metaverse. Brands need to meet fans where they are – on specific games and platforms like Fortnite, Minecraft and Roblox – and create smart branded environments that add to the fan’s experience in a meaningful way.

And the gaming community’s interest in eSports is growing, with 61% of consumers interested in competitive gaming content beyond just tournaments and livestreams.

Click here to read Fandom’s key findings from the issues highlighted in the concerns above.

Related News: Fandom buys gaming properties from Red Ventures (read below)

October 2022 — Fandom buys TV Guide, Metacritic, GameSpot and other brands for about $50 million in cash.

Fandom is recently shopping at Red Ventures, a digital-marketing company. In a deal worth about $50 million, Fandom is rolling up a suite of entertainment and gaming content properties — including TV Guide and Metacritic.

Fandom Productions, the content arm of Fandom, will house GameSpot, TV Guide and Metacritic, along with the Honest Trailers team and the weekly video news program “The Loop.”

[Gamespot a video gaming website was recently acquired as an online asset by Fandom]

Financial terms of the pact were not disclosed.

Under the deal, San Francisco-based Fandom acquired GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News and Comic Vine. Collectively, the sites attract 46 million monthly active users.

“We’re thrilled to add these powerful, authoritative brands into the Fandom platform, which will expand our business capabilities and provide immersive content for our partners, advertisers and fans,” Fandom CEO Perkins Miller said in a statement.

“The trusted insights, ratings and content they provide will make us a one-stop shop for fans across their entertainment and gaming journey,” added Miller.

Christina Miller, Red Ventures’ chief strategy officer, commented, “With Fandom at the helm, we are confident these brands and their teams will be well equipped to continue empowering and connecting gaming and entertainment audiences around the globe, while Red Ventures continues to focus on unlocking the next phase of growth and evolution of its strong stable of decision-making brands.”

In addition to CNET, Red Ventures’ properties include Bankrate, Lonely Planet, the Points Guy and BestColleges. LionTree served as the exclusive financial adviser to Red Ventures on the deal with Fandom.

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