Kumu, a social entertainment app from the Philippines, has recently launched ‘Sing For The Stars’ with Michael Bublé and Lea Salonga as guest judges.
Technology has made it viable to hold a world-class, international singing contest no matter where you are in the world. Live streaming has taken down all barriers and fueled everyone with so much creativity–turning every room into its own studio setup, and every smartphone a camera crew.
The Kumu multiverse has branched out into discovering musical talent with the launch of its new campaign Sing For The Stars, an all-digital international singing competition with participation from four-time Grammy award-winning singer and songwriter Michael Bublé, and Tony award-winning musical theater legend, Lea Salonga, as the star judges.
Being first of its kind, Kumu’s Sing For The Stars found a way to tap into the abundance of undiscovered talents, while harnessing the power of social networking to forge its own global community.
This new audience-grabbing online singing show is dedicated to discovering the best of both Filipino and foreign talents who dare to dream big.
“Kumu is the home of musicians. “Through this competition, we’re discovering and highlighting new voices on a world stage in a unique and brand-new way. For many people, it’s a rare opportunity to get to perform for and learn from global superstars like Michael Bublé and Lea Salonga.
— Roland Ros, Founder & CEO of Kumu.
“Sing for the Stars is the most inclusive talent show ever because talents can audition, perform, and win no matter who or where in the world they are. [And] since Sing For The Stars is live-streamed on Kumu, everything is happening in real-time, including direct interactions and support from their adoring and supportive audience who are also all over the world,” Ros added.
The show isn’t only about creating a stage for singers, but also as a way to activate community support and rally music-lovers on the app to come together.
The first phase of the competition opened to all aspiring musicians and artists began late February 23. The grand champion will take home a whopping $10,000 in cash, a one-year record contract with Warner Music, and their own mini-concert inside the Kumu app, plus a one-on-one coaching session from none other than Michael Bublé.
Kumu now available on Apple App Store, Huawei Store, and Google Play.