Warner Music Asia has recently announced that it has formed a strategic alliance with Thailand’s premier independent record company What the Duck by signing Valentina Ploy.
According to its press release, the deal will see Warner add the established Bangkok-based star to its roster. This means that both labels will collaborate to promote Valentina’s music and strengthen her domestic fan base.
Valentina Ploy is a singer-songwriter of mixed Italian and Thai parents who was born and raised in Italy. She first captured the public’s attention when she became a runner-up in Miss Universe Thailand 2018 and grew her fame when she released multiple singles with What the Duck starting from 2019 onwards. Today, she has amassed nearly 40 million streams on Spotify and has charted in Indonesia, Philippines, Singapore, Taiwan, Thailand, and Vietnam and is fluent in Thai, Italian, English, French, German and Spanish.
Karl Kongkham, Managing Director of Warner Music Thailand, continued: “Valentina has already proven herself to be a popular and impactful star in Thailand. Together with Warner Music Asia, we will work with What the Duck to continue to grow her fan base here at home, while plugging into Warner Music’s wide network in Asia and beyond, to enable this Thailand-based artist to become a truly international star.”
“We are delighted to announce the signing of Valentina to Warner Music Asia. An extremely talented musician, she represents the new generation of singer-songwriters in Asia. The styles and themes of her music, and the range of languages that she can sing in, allow her to reach an incredibly wide audience with her songs. We look forward to bringing her sound to music lovers across the globe. And it’s a great way to launch our partnership with What the Duck, a real pioneer in the Thai music scene.”
— Jonathan Serbin, Co-President of Warner Music Asia.
“We are excited to collaborate with Warner Music Asia on this project. We have worked with Valentina for a number of years, and have seen how she connects with fans. Already, her base in Southeast Asia and Taiwan is quite strong. The partnership with Warner Music will allow her to spread her music even further.”
— Samkwan “Moy” Tonsompong, Managing Director of What the Duck.
Valentina will be putting out her hotly anticipated single “Bla Bli Blu” as her first official release with Warner Music. It will be available on all major DSPs from 28 April 2022.
What the Duck’s artists include alternative rock band Musketeers, retro electronic pop singer Bowkylion, and guitarist Chart Suchart. For more information about What The Duck and its artists, visit its official website here.