Indonesia Band HIVI! Campaign #MakinCakapDigital
Indonesia’s Ministry of Communications Steps Up, Partner with HIVI! to Promote Digital Literacy.
Indonesia’s Ministry of Communications Steps Up, Partner with HIVI! to Promote Digital Literacy.
Indonesia’s Ministry of Communication and Informatics launched National Digital Literacy Movement (GNLD) Siberkreasi in a collaboration with band HIVI! to promote digital literacy, targeting Gen Z audiences.
In total, there are over 200 million people in Indonesia who are actively using internet platforms to socialise and stay productive while staying at home due to social and economic restrictions.
“However, digital technology also has a negative impact when it is used for circulating hoaxes, cyber-bullying, radicalism, and even terrorism. Thus, equality in digital literacy is crucial as it will encourage young people, in particular, to use the internet wisely,” said Rizki Ameliah, Coordinator of Digital Literacy Kemenkominfo.
The Ministry of Communication and Informatics of Indonesia through Ditjen Aptika has the primary function of spreading and developing the national digital infrastructure to accelerate Indonesia’s digital transformation.
In order to attract a younger audience, the government is keen to involve HIVI!, a band consisting of four musicians that has been releasing music since 2002.
The campaign saw the release of ‘Cerita Dunia Maya #MakinCakapDigital’. Written and produced by the band themselves, it sends a positive message to Gen Zs to use the internet responsibly and positively. A song that carries the message of courage in exploring oneself. And at the same time against fraud and cyberbullying.
“Music is a universal language and it enables people to relate their life with any particular song, so it will be easier to penetrate the messages of the digital literacy campaign to young people and wider attention across the nation,” said Rizki.
MakinCakapDigital: Spreading Positivity and Creative Use of Internet for Gen Z
With simple but impactful lyrics “Di dunia maya kita semua punya cerita, di dunia maya kita semua bisa berkarya!” (We all have stories in the digital world, we all can be creative in the digital world), the song calls on all young people to use the internet for positive and productive activities as well as be the change that they wish to see in the world, starting from themselves.
The ministry is working with National Digital Literacy Movement Siberkreasi as its partner to provide education on digital literacy to the broader public through various forms of media. This movement focuses on using digital literacy to elevate the national capability and further the Indonesian people.
Cerita Dunia Maya #MakinCakapDigital is now available on Youtube and Spotify.
