Viberate & Blockparty Launch Live Gig NFT

Have you thought about how a NFT live gig would change the music industry? With all the hype surrounding non-fungible token and its concept that would make sense, commercially, here’s another project dedicated to passion for live, music events and the social impact influencing us all today. 

Umek fights a battle that all artists and everyone in the live scene are facing right now, pioneering his efforts to test NFT’s concept as early as these post-pandemic moments. Music Press Asia. Photo courtesy of Viberate.

Music research and analytics platform Viberate will be the first to test the concept of a live performance NFT, in partnership with digital asset marketplace Blockparty.

Happening right now, the “NFT drop” (the release and subsequent auction of non-fungible tokens) started yesterday (April 29) and will run for 24 hours featuring the work of world-renowned Techno DJ UMEK. 

The buyers of UMEK’s NFT will thus either purchase the rights to one of his original remixes, book him for an exclusive online event, or book him for a real-life live performance. And made available specifically for this time are three exclusive remixes of UMEK’s 1999 hit track “Lanicor”, one livestream performance, and one live gig. 

“We’re excited about NFTs and blockchain technology in general, as it really opens up new opportunities for artists and organizers to create transparent and secure bookings,” said Vasja Veber, Viberate co-founder and UMEK’s manager.

“The industry’s been in a sort of limbo this past year. As there are no live events, the artists try to make do by streaming their performances, but there’s no clear answer as to when and how things will return to normal – or even what ‘normal’ will mean by then. We hope to prove a concept with our NFT drop: any artist can make sure they’ll have a booking waiting for them once live gigs are back in the picture, and the terms of that booking are agreed upon in advance.”

According to Viberate, there are plans on providing their unique verification and token-minting services to hundreds of thousands of artists in their database if the concept proves to be successful.

So far, several music artists have explored the possibilities of NFTs in the form of collectible albums, VIP tickets, digital art and other concepts. The partnership by Viberate, UMEK and Blockparty is the first ever to propose an entirely new way of booking artists, no matter whether they’re backed by major labels or working independently. 

UMEK’s NFT drop was launched on Blockparty on Thursday, April 29, 2021, at 8:00 pm GMT+1 (3:00 pm EST).

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