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China’s Music Expo Is Going Virtual

– Music China is setting up an exhibition platform online — a “cloud expo” where virtual attendees can “visit” the show and make a deal directly from home.
– Premier collection of products, from musical instruments, audio and sound products, to music-making software and online apps for music education will be exhibited.

Bechstein exhibiting its pianos at Music China 2019. Music Press Asia

Bechstein exhibiting its pianos at Music China 2019. Music Press Asia

Music China, jointly organized by China Musical Instrument Association (CMIA), Shanghai INTEX and Messe Frankfurt, is physically returning to Shanghai New International Expo Centre on October 28-31, 2020.

One of the world’s largest expos of musical instruments, Music China, last year alone, hosted more than 2,400 exhibitors from over 34 countries and regions, drawing 122,519 attendees from 78 countries and regions.

According to Music China, in order to seize the critical moment for economic recovery after the pandemic, its upcoming event will make the most of its resources to present an upgraded expo to energize the industry.

Its virtual market will enable audiences to enjoy the same functions as of the on-site expo, viewing product display, interacting with exhibitors, or fulfilling purchase plans. Oversea audiences who are unable to visit the show in-person due to the pandemic, will be able to virtually attend the exhibition online — a “cloud expo” where they can “visit” the show and make a deal all at home.

Over the last 19 years, this expo has expanded to become a vital point of entry for first-hand information of the market. Brands exhibiting at Music China 2020 includes AKG, Aria, AXL, Bechstein, Buffet, Casio, Conn-Selmer, Dunhuang, Fengling, Hsinghai, JBL, Jinyin, JOYO, Kawai, Levy’s, NUX, Parsons, Pearl River, PianoDisc, Pioneer DJ, Saga, Samick, Schimmel, Seiler, Steinway, Taylor, Yamaha, and Yanagisawa. 

Not only a trade platform for the industry, Music China is also a music carnival for all music lovers. It prepares diversified events covering music education, celebrities’ lectures, music live shows as well as other art and cultural events. 

For more information about Music China 2020, click here.


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