Lang Lang Joins Music China As Global Charity Ambassador
When it comes to global recognition, there are few icons more widely treasured than Chinese pianist Lang Lang, who has raised the profile of Chinese musicians to a new level on the international stage.
For almost two decades, Music China has embarked on a similar journey. As one of the world’s largest trade fairs for musical instruments, the fair has opened up the Chinese market to the international industry.
Having built a close-knit global community of suppliers, dealers, distributors and enthusiasts over the last two decades, Music China join hands with Lang Lang to promote and raise awareness of music education ahead of its 20th-anniversary edition.
More than 1,000 exhibitors are expected to participate in this year’s fair from 26 – 29 October at the Shanghai New International Expo Centre.
“Our collaboration with a global star such as Lang Lang is a sign of Music China’s ambitions,” said Ms. Judy Cheung, Deputy General Manager, Messe Frankfurt (HK) Ltd. “Although the pandemic has impacted travel in the short term, this partnership is testament to Music China’s long-term connections and relevance to the international industry. Lang Lang is an inspiration to millions, not just in China, but around the world.”
“As one of the world’s largest and most influential trade fairs of its kind, Music China is always a dynamic place to view the latest and greatest instruments. The fair’s fringe events are important for industry development and promoting music to the general public. It provides a platform for music lovers to experience the charm of music, and as a pianist, I hope to see more people getting involved and enjoying music,” said Lang Lang.
Related news: A trio of music superstars – Italian tenor Andrea Bocelli, Chinese pianist Lang Lang and Chinese soprano Lei Jia – have teamed up to create a song that celebrates the 2022 Beijing Olympics. It has been released in collaboration with Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games and Beijing Federation of Literary and Art Circles and available worldwide via Universal Music Group. The song is under Exclusive License to Universal Music China, a division of Go East Music, a division of Go East Music Entertainment Consulting (Beijing) Ltd.
Sung in both English and Chinese, Forever You and Me is an ode to the Olympic spirit and the peace, collaboration and friendship among different countries that the games foster. The song is composed by Shu Nan with lyrics from Zhang Heping.
Chinese market shows resilience
The international musical instruments industry has always held the Chinese market in high regard, and its resilience amid the pandemic has cemented this standing.
The country remains one of the most lucrative sales destinations for global brands, reaching a new high for revenue of USD 7,232 million in 2021[1]. Between January and November of the same year, imports were valued at USD 516.19 million (up 31% from the year before).[2]
A nationwide commitment to music education both at home and in schools is a major driving force behind sales, while rising purchasing power bodes well for high-end and luxury brands.
As such, both domestic and overseas industry players see Music China as an ideal gateway to tap into the huge market potential in the country.
For more details about Music China, visit its official website here.
Music China is organised by Messe Frankfurt (HK) Ltd, the China Musical Instruments Association and Shanghai Intex Exhibition Co Ltd.
Other shows under the Musikmesse brand include:
Musikmesse + Musikmesse Festival
29 April – 1 May 2022, Frankfurt
NAMM Musikmesse Russia
20 – 22 September 2022, Moscow
For more information, please visit Messe Frankfurt official website.
Reference:
[1] “Revenue: China Musical Instruments segment,” Statista, https://bit.ly/3e8QLKq. Retrieved 5 January 2022
[2] China Customs Data. Retrieved 5 January 2022.
