Music China 2025: Where the Global Music Industry Meets Its Next Chapter
1,600 exhibitors from 20 regions gather in Shanghai to showcase innovation, craft, and the future of music.
1,600 exhibitors from 20 regions gather in Shanghai to showcase innovation, craft, and the future of music.
Music China 2025 returns to Shanghai from 22–25 October at the Shanghai New International Expo Centre, bringing together around 1,600 exhibitors from 20 countries and regions, reaffirming its position as Asia’s largest musical instrument trade show. Featuring ten national pavilions, the fair reflects an industry adapting to economic pressures through diversification, innovation, and global collaboration.
This year introduces “Tomorrow’s Music” in Hall N3, spotlighting music technology, software, and production tools shaping the future of creation and performance. Across classical and contemporary sectors, the fair continues to serve as a vital platform for idea exchange, market insight, and business strategy.
The 2025 edition welcomes exhibitors from Australia, China, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, and the UK, offering a global sweep of musical heritage and modern innovation. First-time exhibitors include California Luthier Supplies Inc, Kentville Drums, Pug Cymbals, Henry Lemoine & Cie, Amitechs, Hawkins Mutes, SymphoMe, Trinity College London, and Positive Grid, alongside returning industry leaders such as Yamaha, Fender, Korg, Martin, Taylor, PRS, Ibanez, Henri Selmer Paris, Fazioli, and many others.
Yamaha will once again occupy an entire hall with its 2,000 sqm “Music Playground”, featuring immersive zones for keyboards, orchestral, percussion, and electric instruments, an open stage for amateur performances, and a highlight Hokusai-themed Bösendorfer piano. Performance registrations open in September.
Product innovation remains central. Fender will present new and upcoming releases, including the Acoustasonic™ Standard series and American Ultra Luxe Vintage models, while JodyJazz marks its 25th anniversary with the Asia debut of the DV JC JODY CUSTOM saxophone mouthpiece, beginning with an alto version.
Under the “Tomorrow’s Music” banner, Hall N3 will host over 50 global brands showcasing advancements in recording, audio production, and music technology. Highlights include iCON ProAudio’s new touch-screen audio interface series, launched to celebrate its 30th anniversary, offering enhanced workflow, precision, and performance stability.
Music China is jointly organised by Messe Frankfurt, the China Musical Instrument Association, and Shanghai Intex Exhibition Co Ltd, continuing its role as a key barometer for the global music industry’s direction.
For more details, visit www.musikmesse-china.com or email the show’s organisers at music@hongkong.messefrankfurt.com.
