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Music China 20th Edition Still Happening in October

As the world grapples with disruption from the pandemic, trade shows have become even more important as a means to get business going again, but Music China is striving to prove that cancelling its expo may not only hinder economical growth for its local partners, but the best way would be to keep going, whatever that may be.

Music China's 20th edition - the world's largest music expo - is taking place in Shanghai this coming October. Music Press Asia

Music China, jointly organized by CMIA, Shanghai INTEX and Messe Frankfurt, will take place from 13-16 October 2021 in Shanghai, China.

Widely recognized as one of the world’s largest musical instrument trade shows, Music China is an effective platform for traders from around the world. Last year alone, it has successfully drawn over 1.62 million views through its online exhibition platform — matchmaking 20 meetings and buyer tours for over 40 buyer groups in establishing connections between buyers and suppliers.

Its physically event hosted more than 1,106 exhibitors from 15 countries and regions, drawing 81,761 visitors and 1.62 million viewers online.

With its 20th edition, Music China 2021 will continue to play an important role in the global industry and expand its role in the music business, education and culture.

[Image: Music China saw Dongbei Piano Music Instruments exhibiting in 2019. Music Press Asia]

This year, an exhibition area of 115,000 square meters is expected, with 11 exhibition halls in which different categories of musical instruments and products will be exhibited. In addition to the on-site exhibition, the digital exhibition is also being addressed to provide convenience for those unable to come in person due to the pandemic.

Global brands confirming their participation in Music China 2021 include Casio, Dunhuang, Fender, Fengling, GEWA, Gibson, Hsinghai, Jinyin, JOYO, Kawai, LAVA, NUX, Parsons, Pearl River, Pioneer DJ, Samick, Steinway, Tama, and Yamaha.

With the world still facing the disruption caused by the pandemic, Music China will keep pace with all exhibitors and take responsibility for generating business opportunities for brands and retailers on this functional platform, thus contributing to the prosperity of the global music industry. Undoubtedly a must for exhibitors looking for business opportunities and for the public looking to get an inside look at the industry.

In the post-pandemic era, brands are looking for efficient ways to tackle the dilemma and sustain business growth. A risk, however high, is to break the deadlock the pandemic has caused thus far.  

For more information about Music China, visit their official website here.

[Image: China Music featuring performances of traditional instruments at its expo in Shanghai. Music Press Asia]

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