Midem has recently announced that Mathew Daniel, a licensing pioneer and a key player in the Chinese market, will give a keynote at its conference, in Cannes, June 4-7.
Midem is casting a wider net to attract leaders of the music industry worldwide. Recognising China’s growth in becoming the 10th largest recorded music market globally, over the years its program has featured key figures including Alibaba’s Gao Xiaosong and Tencent’s Andy Ng.
As Vice-President, International, at NetEase Cloud Music, the country’s fastest growing music service, Mathew Daniel has put the independent music community at the heart of streaming.
Mathew Daniel started R2G with his partners – a distribution company in China – retaining his pioneering status as the few who has paved the beginnings of the music licensing market in China for the past 14 years.
After the acquisition of R2G by Tencent Music in 2016, Mathew moved to NetEase Cloud Music (NCM) to head up their International Music division.
Having launched the first legal independent music store in China 10 years ago, he paved the way for many international artists to legally distribute their music in China, including the then unknown artist, Adele.
He will address delegates on the exciting developments taking place in the Chinese music market.
“As a company, NetEase is doing essential work to place the Chinese music industry at the vanguard of the sector’s evolution. Both Mathew and NetEase are an inspiration and an example to the international industry through their work with independent artists and organisations, and in the part they have played in making China one of the most exciting and integral players in today’s global industry,” said Alexandre Deniot, Director of Midem.
For more information on Midem and its program from June 4-7, please click here.