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Lakefront Records Exclusive Partnership With TGV Cinemas, Launch LFx Technology

Lakefront Records, an independent multi billboard charting label, charts new territory in live music experience, launched Lakefront Xperience – a ‘plug & play’ technology that allows performers to setup and perform in any modern theatre.

L-R: Bryan Tan, CEO of Lakefront Records and Zamaera at TGV 1 Utama, Kuala Lumpur.

L-R: Bryan Tan, CEO of Lakefront Records and Zamaera at TGV 1 Utama, Kuala Lumpur.

Signed to Lakefront Records, Zamaera ‘s kicks off her first leg of the Malaysian tour and announced the launch of her EP, Z in an intimate performance at TGV 1 Utama, Kuala Lumpur.

Concerts in LFx technology features the artist live in 7.1 surround sound, a perfectly calibrated environment paired with visuals, making Zamaera’s tour the first of its kind in a brand new format – LFx “made possible only with the exclusive partnership between Lakefront Records and TGV Cinemas”.

Founded by music producer Bryan Tan, Lakefront Xperience (LFx) was created based on the philosophy of elevating music and performance through live music in surround sound. Lakefront recording division has now expanded with the incorporation of its subsidiary company Lakefront Records USA.

Zamaera, signed by Lakefront Records, announces Malaysia tour

Zamaera, signed by Lakefront Records, announces Malaysia tour

Zamaera’s EP comes with an exclusive documentary dubbed “The Chicago Sessions” that documents her recording process including her collaboration with award-winning and 14-time Billboard charting producer and pianist Floyd ‘Timeless’ Thomas. Her single Z vs Z has earned a premiere feature on HipHopDX on release and surpassed half a million streams to date. Her single “Helly Kelly” was featured in MTV Asia’s MTV Rap Cypher and is the first artist to ever tour Malaysia live in LFx.

Zamaera recently opened for Trap House Jazz sensation Masego as part of his international tour at The Bee in Kuala Lumpur, Malaysia.

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