AdRev, an industry-leading rights administration service and platform, has hired Nick LaPointe as the new Director of Rights Management. With a decades-long career in publishing, specifically in mechanical rights and licensing, LaPointe comes to AdRev from Warner/Chappell, joining the company’s Los Angeles-based team.
“Nick LaPointe has an extensive history of advocating for artists, labels, and publishers through 20 years of experience in the music industry,” said Noah Becker, AdRev President and co-founder. “I’ve known Nick since we worked together during my tenure overseeing mechanicals at SME in the mid 2000s. His passion for protecting the rights of the creative class, connections to music insiders, and unsurpassed knowledge of music business make him an ideal fit for AdRev.”
A graduate of Berklee in music business and management, LaPointe held a number of copyright and mechanical licensing roles at Warner/Chappell. “I’m looking forward to bringing my music industry knowledge of managing writers rights to the company, while helping AdRev continue to expand their already robust service and technology offerings,” said LaPointe.
AdRev – a division of AudioMicro – was acquired by CD Baby’s Parent company, AVL Digital Group, January this year as part of a major expansion plan beyond artist-driven services and into B2B services. That means CD Baby will now be able to offer YouTube’s Content ID technology for YouTube videos. CD Baby have become one of the world’s largest music asset administrator representing over 650,00 artists and distributing nearly 9 million tracks to all major digital services.
AdRev is YouTube monetization and administration of audiovisual and music copyrights, proprietary unclaimed search, and royalty accounting software for the music and entertainment industry. AdRev represents over 10+ million copyrights and monetizes over 250+ million videos.