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Midem Africa Partners with French Cultural Institutes
  • – Local Midem Africa physical events is organised in collaboration with Institut français and Alliance française.
  • – Free upon registration to all its digital platform users from 28 June through 1 July, 2021.

Midem Africa 2021 Alliances Francais Partner. Music Press Asia

Starting today, Midem Africa’s four-day program will see the announcement of Kenya as Country of Honour, new keynotes and stellar artist performances. Midem Africa, the first pan-African digital music event, will map the African music industries, inaugurating its first digital edition featuring Kenya as Country of Honour. 

Joining forces with French Institutes and Alliances françaises’ network of cultural partners from the region, Midem Africa will reach more than ten African cities through a series of dedicated physical events. This is to encourage the coming together of music professionals via a ‘phygital’ experience (digital and in-person) and also access to online content. 

This partnership between MIDEM/IF/AF will allow the organisers to offer free access to the first pan-African digital event for the music industry — part of a renewed outlook of the network of French Institutes and Alliances françaises across the continent.

Thomas Weill, head of the Music and Cultural Industries mission for sub-Saharan Africa at the French Embassy, says:  “This new partnership between MIDEM, the world reference for professional meetings in the music industry, and the French cultural network, French Institutes and Alliances françaises, is part of the dynamic support of these operators to the stakeholders of the cultural industries in Africa.” 

Its business accelerator program will include workshops and masterclasses for both artists and executive. Brief program category as follows:

How to Monetise Your Music [28 June]
. Nigeria, a Growing Market Not to be Missed – Presented by Horus Music
. Music Distribution in a Global Marketplace – Presented by The Orchard
. Collective Management, the Relevant Solution to Handle Digital Rights – Presented by Sacem
. Distribution & Publishing When ‘Worlds Collide’ – Presented by Songtrust & FUGA

Why Entourage is Key to Your Success [29 June]
. IDOL presents ART by Serge Ibaka – Presented by IDOL

How to Promote Your Music [30 June]
. Spotify Masterclass – Presented by Spotify
. How to Efficiently Promote Your Project with Innovative Digital Solutions – Presented by KLOX

How to Leverage Business Opportunities [1 July]
. How do you get your Music Used in TV, Film & Advertising? – Presented by Sheer Publishing & CD Baby

Music Showcases:
Midem Africa Opening Party [28 June]
Featuring Bez (Nigeria) – Fokn Bois (Ghana) – HHY and the Kampala Unit (Uganda) – Jay Mitta feat Anti-Vairas & MC Kidene (Tanzania) – Mike Kayihura (Rwanda) – Mpho Sebina (Botswana) – Rouge (South Africa) – Siti and the Band (Zanzibar) – Wamwiduka Band (Tanzania) – Willy Cardiac (South Africa)

Exclusive Concert [29 June]
Winners of the Jeux de la Francophonie Presented by OIF
Featuring Fanie Fayar (Congo) – Moonaya (Senegal) – CélénaSophia (Belgium)

Digital Emerging Artists Showcases [30 June]
Presented by Hitlab in addition to their exclusive session broadcasted on Monday 28 June.
Featuring Deribb (Nigeria) – Jupiter Davibe (Benin) – Paul Rayven (Nigeria) – Swahili Papi (Kenya)

Closing Party. Presented by La Sunday Abidjan [1 July]
Featuring Jeune Lio (Cameroon) – Widgunz (Ivory Coast) – NMAGS (Cameroon)

For more information about Midem Africa, please click here.

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