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Is R&B/Hip Hop Making a Comeback?

As streaming platforms like Amazon, Apple, Spotify, and the latest new subscription model announced by YouTube continue to expand its services to Asia, would the growing numbers of new users be another contributing factor to the increasing popularity of R&B/Hip Hop?

In a recent research published by Ovum newsletter ‘Music & Copyright, it has revealed a 24% increase in global recorded music sales of R&B/Hip Hop. [A hike from $2.08 bn, 2016 to $2.59bn in 2017].

Simon Dyson, Editor of Music & Copyright and Practice Leader of Ovum’s music team commented: “The simple explanation why R&B/hip-hop sales have risen so much in the last few years is that streaming use has grown sharply. The streaming audience is skewed toward a younger demographic, and R&B/hip-hop is more popular among younger consumers.”

“National trade associations that have published sales by genre and retail channel have shown that the streaming share for R&B/hip-hop can sometimes be more than double the genre’s share of more traditional format sales. With streaming forecast to continue rising for the next few years at least, the future for R&B/hip-hop has never looked so good,” he added.

The chart provided by Music & Copyrights shows the most popular genres and the increase in percentage its recorded music sales.

The chart provided by Music & Copyrights shows the most popular genres and the increase in percentage its recorded music sales. Ovum’s research shows that R&B/Hip Hop came in 3rd place in recorded music sales, after pop and rock.

Earlier this year, Billboard published a list of top to-watch R&B and Hip Hop artists for the year; including Jessie Reyez, Trippe Redd and Jorja Smith. Who do we have in Asia who may be contributing to this jump? We’d be happy to hear who you would have in mind.

The statistic report above is originally published by Music & Copyrights.

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