In a recent research published by Ovum newsletter ‘Music & Copyright, it has revealed a 24% increase in global recorded music sales of R&B/Hip Hop. [A hike from $2.08 bn, 2016 to $2.59bn in 2017].
Simon Dyson, Editor of Music & Copyright and Practice Leader of Ovum’s music team commented: “The simple explanation why R&B/hip-hop sales have risen so much in the last few years is that streaming use has grown sharply. The streaming audience is skewed toward a younger demographic, and R&B/hip-hop is more popular among younger consumers.”
“National trade associations that have published sales by genre and retail channel have shown that the streaming share for R&B/hip-hop can sometimes be more than double the genre’s share of more traditional format sales. With streaming forecast to continue rising for the next few years at least, the future for R&B/hip-hop has never looked so good,” he added.
Earlier this year, Billboard published a list of top to-watch R&B and Hip Hop artists for the year; including Jessie Reyez, Trippe Redd and Jorja Smith. Who do we have in Asia who may be contributing to this jump? We’d be happy to hear who you would have in mind.
The statistic report above is originally published by Music & Copyrights.