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Head of Music Entertainment Twitter to Speak at Mumbrella Summit

Taking place at Mumbrella’s Entertainment Marketing Summit in Sydney Jennie Sager, Twitter’s head of entertainment for Asia Pacific and other notable music executives discuss issues disrupting the music industry.

Jennie Sager to speak at Mumbrella's Entertainment Marketing Summit

Jennie Sager to speak at Mumbrella's Entertainment Marketing Summit

Come November 10, Mumbrella’s Marketing Summit will play host to marketers from the industries including music, television, radio, film, publishing and the wider entertainment world together at The Chauvel in Sydney, Australia. Local and international brand owners including marketing experts will use this opportunity to connect and gain key insights to the trends and issues surrounding the region.

Some of the key music industry leaders attending this event include global head of new business for Universal Music Group – Olivier Robert-Murphy. One of the most influential leaders in the Australian music industry – Michael Gudinski – the Godfather of Australian Music – will be interviewed by Stuart Coupe, the former band manager of the Hoodoo Gurus and Paul Kelly.

Editor’s choice from the event includes the panel ‘Harnessing the Power of Social’, which will see executives from the TV, film and music industries share how brands are being reinnovated through social media. Music executives invited to the panel include Jennie Sager – Global Chair of Music / Head of Music & Entertainment, Twitter and Alli Hodge, Head of Artist & Label Marketing, Jaden Social. The programme will also include major elements of entertainment marketing, from how to use the power of social media to market a brand; how to work with branding strategies; newest innovations in AR and VR; collaborating with brand partners; to engaging and keeping audiences.

Sager, head of music entertainment, Asia Pacific, claimed that Periscope users watch 40 years of content per day at the recent at panel held at South By Southwest. According to Sager, the service was downloaded one million times in the first ten days after its release, and its initial user base grew organically. “[The industry had] to embrace it because there’s not going to be any way to stop it,” Sager said. “Now artists are approaching us to develop Periscope campaigns before they go on tour.” Sager professed that music is “the number-one conversation driver” on the platform.

For full list of programmes at Mumbrella’s Entertainment Marketing Summit, please click here.

Jennie Sager, Head of Music Entertainment Asia Pacific to speak at Mumbrella's Marketing Summit.

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