The position has clearly stated that the position they are looking for will be to develop, implement, track and optimise digital marketing campaigns for Apple Music and the App Store across South East Asia.
Some of the skills required to perform in the position include paid media optimisation, strong technical understanding of ad tracking, audience segmentation, campaign strategy and multi-channel advertising executions.
Apple Music, Spotify and many other music providers are fighting to stay competitive in the Asian market and are expanding their network to drive subscription users. QQ Music from Tencent is also offering subscription-based service providing less than what other international labels are offering but hoping to gain more on volume by lowering price.
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