Asia-Focus . Media . Industry Publication

June 20, 2024

Pentatonix, an acappella group from Texas and two-time grammy award winner, attends Music Matters Singapore

Here’s How Pentatonix Gained 1.5bn Views on YouTube

With over 11 million YouTube subscribers and an accumulated 1.5 billion views on their music videos, Pentatonix’s career were heavily pushed via YouTube and direct fan engagement. Their first ever music video, recorded from an iPad, became an instant sensation on YouTube reaching over 300,000 views in the first week. The two-time grammy award-winner stressed the importance of social media…

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