Close

Asia-Focus . Media . Industry Publication

November 30, 2022

An odd couple? Brands are paying a premium to be in business with with some of the top social media influencer like Taylor Swift. She has over 13 million followers on Spotify.
An odd couple? Brands are paying a premium to be in business with with some of the top social media influencer like Taylor Swift. She has over 13 million followers on Spotify.

How to Pick The Right Social Media Influencer For Your Brand?

A recent Vietnamese-based start-up, Hiip, has created new approach as to how it can be solved. According to Phi Nguyen, co-founder of Hiip, social data and algorithms are used to match brands and advertisers with the right influencers. They offer all types of influencers – with “niche” ones with the same “long-tail” impact as the largely popular ones. Brand owners…

Don't miss

More Expara Startup Accelerator