A recent Vietnamese-based start-up, Hiip, has created new approach as to how it can be solved. According to Phi Nguyen, co-founder of Hiip, social data and algorithms are used to match brands and advertisers with the right influencers. They offer all types of influencers – with “niche” ones with the same “long-tail” impact as the largely popular ones.
Brand owners can use Hiip to create a campaign brief, which will then be analysed followed by recommendation of a suitable influencer. The startup generates revenue through the fee when there’s a successful booking when both parties agree to the terms.
Hiip has now registered over a thousand influencers, with incoming bookings growing 50% month-on-month since its launch in April. They have recently raised an undisclosed amount of pre-seed funding from Expara Ventures, an early-stage investment fund based in Singapore. Hiip was also supported by CLAS Expara Startup Accelerator with investors including Christian Schaefer, Managing Partner of law firm Asia Counsel, and Eric Rosenkranz, former CEO of APAC and Latin America of Grey Global Group.