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Asia-Focus . Media . Industry Publication

August 25, 2026

Music Partnerships Artist Meets Automotive KIRARA x Hyundai Music Press Asia
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Music Collaboration in Asia: Finding Your Sound Beyond the Stage

What happens when a musician is asked to take an idea from outside the music industry and turn it into sound? Artists and corporations have collaborated for decades. The interesting question is not whether a company can work with a musician, but what happens when the artist is given room to interpret rather than simply promote? A recent collaboration between…

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