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Monica Tong

ow to effective attract music fans in the ever more increasing music sphere where consumers no longer have a long attention span

The Goldfish Syndrome is Forcing the Music Industry to Evolve

While study by Microsoft has shown that human has an attention span of merely eight seconds similar to a goldfish, the challenges in a developing and evolving industry such as the music industry remain as a challenge when it comes to feeding content and attracting loyal fan bases within a very short time frame (this is a matter of a few seconds listening to a song or watching a music video). Last year alone, digital music streaming alone increased by 3.2% of the total industry revenue to $USD15 billion –…

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Gig Life Asia Launches Festival Travel Packages at Wonderfruit Festival 2017

Festival Travels Made Easy with Gig Life Asia

“Gathering your friends, making bookings, etc are all obstacles for those looking to attend events outside of their home country. We wanted to bridge that by creating these packages and making it easier and quicker for our customers to access these events.” The festival market in Asia has recently seen growth and gradually becoming holiday destinations and weekend affairs to…

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QRATES manages the whole pressing process of a vinyl. It is digitising the vinyl scene making headway in the music industry

QRATES Vinylises Music

Some of the best things [sounds] in life do come in the form of a vinyl held in your hand. QRATES, a crowdfunding platform for on-demand vinyl, is a startup that envisions the the power of vinyl bringing back the nostalgic moments of a retro hobby; to produce vinyl that you have always longed for or have ceased to be seen on…

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A Portrait of Laneway Festival Singapore 2017

Chet Faker appeared at Laneway Festival Singapore yesterday under his real name Nick Murphy officially performing at one of the most popular and influential lifestyle music festival in Singapore. Despite the relentless downpour that plague the festival grounds, the audience at the main festival ground at the Meadow situated within the surrounding area of Gardens By The Way went into…

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Zahid Yon [2nd from left] with DISAGREE band mates at Rock The World 2016. Image (L-R): Aziz, Zahid, David and Hamka.

The Undying Rock Scene in Malaysia

The rock scene has always been an underground affair for Malaysian fans. Over the years, festival goers have also been a selective few who grew up with the ever growing punk culture, which has been typically attractive among the youth of the country. Although the underground scene and its idealism have always remained an alternative choice, it has positively sustained…

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Google’s Interest to Acquire SoundCloud

Is Google Going To Buy Out SoundCloud?

Since the recent revelation of Sony and Universal’s stakes with the Berlin-based company, we’ve also heard about Google’s interest in snapping up SoundCloud, which now boasts more than 175m users worldwide. Earlier last year, SoundCloud was reportedly hoping to sell its entity for $1bn to Spotify, a price tag that put off Twitter (now a SC investor) from buying in…

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Jennie Sager is Head of Music and Entertainment at Twitter

Jennie Sager’s Tip To Max Out Twitter’s Ability

Jennie Sager, Director of Music Entertainment at Twitter, has recently attended the Mumbrella Entertainment Marketing Summit in Sydney, Australia. She shares her views on how artists could maximise their efforts through the powerful resources of social media and in this case Twitter, the world’s most active site for opinions and trends in the making. Q: Your experiences seem vast and incredibly…

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Alex Goatcher founder and CEO of Know What's Loved

Alex Goatcher on Big Data, Blockchain

Alex Goatcher, CEO and Founder of Know What’s Loved (KWL) explains how their company enables the music industry to target and connect with music fans at the same time accelerate music income and careers. He  also talks about the challenges being a big data company in Asia, the possible effects of Blockchain and why such solutions are desperately needed in…

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Christ Riyanto is founder of Djakarta Warehouse Project

Why Do Festival-Goers Return to Djakarta Warehouse Project?

Christian Rijanto, founder of the Ismaya Group and Djakarta Warehouse Project, shares his side of the story to organising one of the oldest EDM festivals in the region. Set to attract more than 90,000 EDM fans this year, it faces the challenge of the event taking place in the same month as 808 Festival Bangkok and also ZoukOut in Singapore.…

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Kim Oki Band performs at Penang Island Jazz Festival

Korean Band Performs at Penang Island Jazz Festival

Kim Oki, a shorter version of the name Okinawa Kim, is one of Korean’s most promising saxophonist in the Jazz world – a name derived from his love for the people of Okinawa in Japan. He started playing the saxophone in small clubs in 2009 while being a member of the improvisation project, SMFM, led by percussionist Jae Chun Park…

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