For a bit of fun basking in the spirit of the Chinese New Year celebration in this region, Malaysia’s nationwide health and beauty brand Watsons had already released its CNY video. Calling it the grandest and most-awaited video yet, the film featured an all-star cast including Han Xiiao Aii, Phei Yong, Amber Chia, Jinny Boy, Julie Chew, Ng Mee Ki Mei Fen Lim, Smashpop and Wilbur Ng.
Some of the casts have already been featured in promotional campaigns leading to the release of the video on 13 January. Watch the video, here.
Over the years, the Chinese New Year videos take on meaningful themes related to family and togetherness. But this year, this Malaysian production takes on a new satire focusing on the true meaning of adding more ‘kungfu’ that would eventually produce a ‘wonderful’ result.
Last month, it opened its 600th store in Pavilion Bukit Jalil, an iconic lifestyle shopping destination in Petaling Jaya, said its primary business strategy moving forward is to integrate offline and online shopping for customers convenience.
“Currently, Watsons is available on seven online platforms. Sustainability is the most important part of our business strategy, we want to make Watsons a better place to shop and contribute to earth protection,” said Watsons Malaysia managing director Caryn Loh after launching its latest store.
Measuring 4,810 sq ft, Watsons’ 600th store in Pavilion Bukit Jalil is equipped with a wide range of exclusive products and services.
Throughout the years, Watsons Malaysia has been giving back to Malaysians via its various CSR initiatives that revolve around the theme of “Do Good, Feel Great”.
It has upped the ante on its CSR efforts at the height of the pandemic last Chinese New Year. And supplied more than 156,000 essential items, Vitamin C products, raincoats, bedsheets, food and more to over twenty hospitals, healthcare centres and charity homes across Malaysia.
Watsons Malaysia’s popularity with consumers is evidenced by its seventh consecutive win since 2014 at the annual Putra Brand Awards – an award that is in essence a people’s choice award. It was the platinum winner in the retail category of the awards in 2019 and won the gold in the same category at the Putra Brand Awards 2020.
At the regional scheme of events, last month A.S. Watson Group announced a partnership with Procter & Gamble to co-create a new Japan skincare brand called ‘aio’, before launching its Offline+Online AI-powered solutions for better customer experience. Earlier this month, WeChat awarded Watsons the Digital Transformation Pioneer Company award for its excellent O+O model. Even more recently, it partnered with one of the world’s largest eCommerce marketplace – Amazon Singapore – to launch a two-hour same-day delivery service.
A Southeast Asian Brand Dating 180 Years. And counting…
Watsons is the flagship health and beauty brand of the A.S. Watson Group, established in Hong Kong in 1841. With over 16,200 stores in 28 markets, it serves over 5.9 billion customers and members every year.
A.S. Watson Group was founded as a small dispensary in 1841 in Hong Kong. Alexander Skirving Watson, a British pharmacist, was the first store manager of the dispensary and later the company registered under his name A.S. Watson & Company Limited.
A.S. Watson entered the European market in the year 2000 with its first acquisition of Savers health & beauty retail chain in the UK, followed by a number of acquisitions across Europe, bringing Kruidvat, Superdrug, Trekpleister, Drogas, Rossmann, ICI PARIS XL, Marionnaud and The Perfume Shop into our family.
The Group is the retail arm of Li Ka-Shing’s world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has core businesses in ports and related services, retail, infrastructure and telecommunications in 50 countries.
It is still rewriting drugstore chains’ history today. With stores expansion reaching the United Arab Emirates in the Middle East, its membership card is predicted to have reached over 18 million members in Asia today.
It hosted its 180th-anniversary celebration via a 5G-enabled virtual cocktail event, gathering CEOs of the world’s top consumer goods companies and over 300 business partners and charities. Its group managing director Dominic Lai remarked on the rich history of the company and individuals who helped shape the company’s success.