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Indian Hip Hop Label Debuts The Moonhead NFT Series

The Mvmnt Debuts NFT Collection. Music Press Asia

THE MVMNT (@wethemvmnt) joins the NFT marketplace to debut its first-ever NFT Collection titled the Moonhead Series. Accompanying this debut, the label also released a new song ‘Chaand Paar’.

What is the Moonhead Series?

THE MVMNT’s Moonhead Series is a collection of 17 provably unique digital avatars living on the Binance Smartchain, hosted on the WazirX NFT platform. Each Moonhead was envisioned by artists – Sez on the Beat and Sasta Acid – and was given a unique personality, culturally relevant to the hip hop community. A Moonhead NFT (selected examples above) includes 100% creative and commercial rights and acts as a membership token to an exclusive community of Indian hip-hop fans and visionaries.

Why 17 Moonheads?

Glad you asked. This limited edition series of 17 NFTs accompanies a new song Chaand Paar (which translates to ‘beyond the mood’), releasing worldwide on 17th November 2021. Chaand Paar is an inspiring Hindi hip-hop song about relentlessly chasing one’s dreams and realising one’s true potential. The song also features rappers – Yungsta, DAKAIT and Aniket Raturi. It follows the story of a taxi driver who works hard and makes sacrifices to earn a living so that he can buy his starry-eyed son a telescope, encouraging him to dream big.

Special Editions

Each Moonhead is part of a limited edition of 17 NFTs, each having a unique personality. Examples include music producer, stoner, Greek god, mercenary, zombie, biker, Saiyan, scholar, astronaut. No further Moonheads will be minted.

Perks Of Owning A Moonhead

– Owning a Moonhead digital avatar (profile picture collectible series)

– Having a Moonhead grants you 100% creative and commercial rights

– Early access to future NFT drops from THE MVMNT and airdrops for future NFTs

– Free entry, backstage access and artist meet and greets at the Chaand Paar India live tour in early 2022. Locations are likely to be Mumbai, Delhi, Bangalore and Hyderabad (TBC).

– Exclusive early access to the online Chaand Paar album listening session along with the artists ahead of the worldwide commercial release in Feb 2022

By buying a Moonhead NFT, you’re not simply buying an avatar or a provably-rare piece of art. Your Moonhead can serve as your digital identity, and grants you membership access to a community whose benefits and offerings will increase over time as THE MVMNT brand continues to grow.

How Do I Get Hold Of One?

Each Moonhead NFT has already been auctioned off on the WazirX NFT platform. The starting price for each Moonhead is USD 100 (~ 65 WRX / INR 7,500). A royalty rate of 8% is applied for sales on the secondary.

Who Created the Moonhead Series?

THE MVMNT is a community-based hip-hop collective and record label founded by veteran music producer Sez on the Beat and music executive Faizan Khan. Sez is widely acknowledged as the man behind the Indian hip-hop sound. He has produced the biggest names in India and his track ‘Mere Gully Mein’ (from the Bollywood film ‘Gully Boy’) was the spark that brought Indian hip hop into the mainstream.

Its roster of artists includes Sez on the Beat, Yungsta, DAKAIT, Aniket Raturi and Lit Happu. Marking the first collectible series created by THE MVMNT, this limited-edition series represents the label’s ambition of heading straight to the moon, and will go down in history as the first characters born in THE MVMNT community universe.

THE MVMNT’s next character series will be developed for an upcoming album in 2022 with Seedhe Maut (hip hop duo from New Delhi). Seedhe Maut and Sez on the Beat’s previous album Bayaan earned widespread critical acclaim in 2018.

Read more about THE MVMNT latest music release, here.

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