When we first hear in the wireless that there is going to be another Hard Rock in Malaysia, our heart pounce not because we know that it is another stunning hotel. But because of how enduring the brand has achieved over the years synonymous to the dedication it has in advocating its rock theme.
Perhaps a little perplexed on the notion about how Hard Rock has convincingly come to geographically embrace its second Malaysian property in Desaru, we decided on our roles to play and headed south, or rather east, to check the hotel out.
What we found was an astounding treasure hidden away from the city lights of Johor Bahru. Its unequivocally colourful setting and celebration of the minute details make it all up for the reticence which also made Desaru pristine.
Hard Rock Hotel Desaru Coast Grand Opening Party celebration in September 28 began with its iconic Guitar Smash followed by fireworks, and live performances from DJ Chinois, Hydra and Malaysian rock ‘n’ roll legend Amy Search.
Just a week before the grand opening at Desaru, Hard Rock Hotel Penang gave a splendid poolside party celebrating its 10th anniversary featuring legendary local artists, Alleycats, Dato’ Zainal Abidin and Headwind.
“Hard Rock International is excited to continue to grow its presence in Malaysia, while celebrating 10 successful years of serving guests in Penang,” said Dale Hipsh, senior vice president of Hard Rock Hotels.
Unlike any other hotels, Hard Rock beams with pride over its stunning music memorabilia collection housing pieces from artists including Elvis Presley, The Rolling Stone and Madonna. And more recently of Amy Search.
While music remain the center of its theme offered through its The Sound of Your Stay music program, on the other hand, Hard Rock exudes impertinent grace in its effort to create entertaining, fun-filled family holidays seen through the grand Adventure Waterpark.
We may think its seclusion away from the bustling metropolis of Johor Bahru or Kuala Lumpur may have tipped the scale of inconvenience versus a metropolis backdrop. But perhaps having the Desaru wind blowing in from the South China Sea wouldn’t be so bad after all.
Don’t forget to request that complimentary Crosley turntable or the Fendar guitar if everything else fail to impress.