Songtradr, a leader in the digital music licensing sphere, today announced its acquisition of Big Sync Music Ltd, a name synonymous to the role it plays, creatively, as a music licensing agency.
The acquisition was a multi-million dollar cash and equity transaction. A deal which saw the result in Big Sync’s co-founder, Unilever Ventures, the venture capital arm of Unilever, exiting and becoming a minority shareholder in Songtradr.
According in its most recent joint press release, both agree on the unique fundamentals that characterizes them apart, but also secure commercial sense in the long term. Nonetheless, whatever it is aiming to achieve, it has over 400,000 artists and catalogs from 190+ countries using its services using data-driven technologies to drive licensing revenues.
Big Sync, a London-based agency, boasts two regional office based in Singapore and New York, and is internationally recongnized as an active music buyer and source on behalf and for household brands, from Dove, Knorr, Magnum and AXE to Johnnie Walker, Samsung, Amazon and Lipton.
“Big Sync’s global footprint working with major international brands combined with Songtradr’s technology and our growing community of artists, creates an unparalleled music licensing solution for all parties,” stated Songtradr founder and CEO, Paul Wiltshire.
Big Sync CEO and co-founder, Dominic Caisley says that this acquisition allows access to a “larger community” of music creators and “also allows Big Sync to match a brand’s target product audience with data-matched selections of music.”
“Combining this data intelligence with our teams’ music supervision experience is a game changer and will provide our clients a more efficient and transparent service.”
The major acquisition stamps, not only as a huge march forward for greater expansion and growth, but as a globally recognized a conglomerate that pioneers data-driven technology in the digital music licensing world.