[Part 2: Korea Insights, Interview With Bernie Cho, President – DFSB Kollective, Korea]
What happens when there’s 3 separate music charts nationwide?
Korea has seen some of Asia’s largest musical export in 2018 and it doesn’t seem to be showing and signs of slowing down. With Blackpink signed to Interscope Records in a deal to promote the K-pop girl group outside of Asia, it also marks the beginning of, a shift, for potential possibilities for other artists to follow suit. Korea, like many leading markets in the music industry, are suddenly seeing a surge of artists’ music exports due to a demand never seen before in music history in the region. And music charts naturally became a nationwide concern stipulated heavily especially from the indie artists and labels.
In a brief chat with DFSB Kollective – a Seoul-based artist and label services agency that specializes in providing international digital media, marketing, and distribution solutions to over 480 Korean pop music artists – President, Bernie Cho expresses the inconsistency of Korea’s music chart systems and calling for a more unified chart systems equivalent to Album Equivalent Unit (AEU), a system established in the United States.
For part 1 of the interview, please click here.