Dubbed the finest piano makers in the world, Steinway & Sons has recently opened a new facility at the Shanghai Pilot Free Trade Zone, marking it as Steinway’s third largest global operating center after New York and Hamburg.
China is part of Steinway’s global development, following the opening of the Steinway Hall Beijing in 2017. And the new Asia Pacific headquarters was opened the same month Steinway & Sons celebrated its 165th anniversary, since being founded in March 1853 in New York City.
The new Shanghai building covers an area of over 6,300 square meters, is also shaped like the curve of a Steinway Model D concert grand. The opening ceremony on March 31, saw Ron Losby – Steinway CEO and Benjamin Steiner – Steinway CFO and COO, joined Werner Husmann – Honorary Chairman of Steinway Asia Pacific and Wei Wei – President of Steinway Asia Pacific to deliver remarks regarding Steinway’s long history and focus on continue innovation.
“We choose Shanghai as the Steinway Asia Pacific Regional Headquarters, and the first stop in Asia Pacific to celebrate Steinway’s 165th Anniversary, because China is always one of the most important markets for Steinway’s global presence,” said Ron Losby, CEO of Steinway & Sons.
“It fully demonstrates our confidence in the Chinese market and our focus on the development of Chinese music, art, and culture. We firmly believe that on this mysterious and attractive oriental land, more and more Chinese music lovers, appreciators, and artists will share with Steinway the unparalleled artistic experience brought by music.
Also in attendance to witness another milestone in Steinway’s global development was Sean B. Stein, Consul General of the United States in Shanghai, and Steinway Artist Lang Lang, who performed along with three extraordinary young Chinese pianists. The evening closed with Lang Lang’s performance of Chopin’s “Minute Waltz” on Steinway Spirio, the world’s finest high resolution player piano.
Following the Shanghai premiere, a series of events will now take place throughout 40 major cities in Asia to create a feast of music and art, and to further celebrate Steinway’s 165th Anniversary.