In its fourth edition, the competition saw applicants spanning 9 countries including Indonesia, Malaysia, Singapore, Thailand, Australia, S.Korea, China, Hong Kong and Taiwan. Mr.HeadBox performed alongside three other finalists – Coin Banks, Staygold and Francis Roman – at the hotel’s WXYZ Bar, Perth Australia and impressed a panel of judges from Aloft, MTV and the music entertainment industry.
The winner will also be receiving mentorship by MTV and Believe Distribution Services, a Believe Distribution Services deal for marketing and distribution, and US$10,000 to fund his music journey. Indonesian artist Mr.HeadBox, played his hit ‘YOUNG’. With humble beginnings performing covers shared on Instagram and YouTube in 2016, Mr.HeadBox has propelled to success in the past 12 months.
Project Aloft Star promotes the brand’s commitment to supporting self-expression by identifying the latest emerging music talent around the world. Since 2008, Aloft has been putting the spotlight on rising stars, offering an ongoing music concert series at every one of the brand’s 126 hotels.
The competition kicked off on 5 July and culminated in the finals for the Southeast Asia and Australia cluster on 20 October, Friday, at Aloft Perth. The finals for South Korea will take place on 26 October at Aloft Seoul Myeongdong, and the Greater China cluster will take place on 3 November at Aloft Dongguan Dynamic Town.
For a recap on the finalists’ submissions, please click here.