Musical Consistency, Cultural Vibrancy, And Courage (Part 2)
How do brands work with live music events?Claire O’Shannessy is the GM of Splitworks United, a Shanghai-based music promoter, festival operator, and creative agency focused on music-based activations and strategy. Splitworks is also the organizer of the Concrete & Grass outdoor summer music festival for 5 years running. Polar opposite to many music festival companies, Claire’s company works with…