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Tomasz Guiddo

Asia-Focus . Media . Industry Publication

October 15, 2024

Music Press Asia / Live / Opinion: "We believe in the music space in China," says Claire O'Shannessy. Photo credits: Leweilive.com / Splitworks United.
Music Press Asia / Live / Opinion: "We believe in the music space in China," says Claire O'Shannessy. Photo credits: Leweilive.com / Splitworks United.
opinion

Musical Consistency, Cultural Vibrancy, And Courage (Part 2)

How do brands work with live music events?Claire O’Shannessy is the GM of Splitworks United, a Shanghai-based music promoter, festival operator, and creative agency focused on music-based activations and strategy.  Splitworks is also the organizer of the Concrete & Grass outdoor summer music festival for 5 years running.   Polar opposite to many music festival companies, Claire’s company works with…

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