VIRAL MUSIC
Netflix’s Mismatched Fandom Reaches Newer Heights
Redefining the Marketing Playbook for OTT Soundtracks ‘Ishq Hai’ – one of the songs from the soundtrack of Netflix’s hit web series Mismatched: Season 3 landed on the #1 on Spotify India Top 50 and Spotify’s Global Viral 50 Top 50 charts in just about three weeks. This milestone reinforces the fandom for the Mismatched franchise and its music and…
