Brand
HSBC Launches New Sound Identity Composed by Jean-Michel Jarre
The marriage of these two brands in a new sound campaign with HSBC strikes the perfect way to distribute Jarre’s music worldwide – almost instantly. At the start of 2018, HSBC launched a new global visual brand identity centered around its iconic hexagon, which is based on the company flag. As part of the campaign, it has teamed up with artiste…