opinion
Musical Consistency, Cultural Vibrancy, And Courage (Part 2)
How do brands work with live music events?Claire O’Shannessy is the GM of Splitworks United, a Shanghai-based music promoter, festival operator, and creative agency focused on music-based activations and strategy. Splitworks is also the organizer of the Concrete & Grass outdoor summer music festival for 5 years running. Polar opposite to many music festival companies, Claire’s company works with…
![[Music Press Asia / Opinion / Live Music] Photo courtesy of Wonderfruit Festival.](https://www.musicpressasia.com/wp-content/uploads/2019/06/crowd-cropped-900-600.jpg)
![[Music Press Asia / Report by Eric Reithler-Barros] On the importance of consistent music programming. Photo courtesy of Wonderfruit Festival.](https://www.musicpressasia.com/wp-content/uploads/2019/06/image1-cropped.jpg)
![Flower.far - FOLLOW [Official Music Video]](https://i.ytimg.com/vi/OY0ummhC1S8/sddefault.jpg)
