opinion
Musical Consistency, Cultural Vibrancy, And Courage (Part 2)
How do brands work with live music events?Claire O’Shannessy is the GM of Splitworks United, a Shanghai-based music promoter, festival operator, and creative agency focused on music-based activations and strategy. Splitworks is also the organizer of the Concrete & Grass outdoor summer music festival for 5 years running. Polar opposite to many music festival companies, Claire’s company works with…
![[Music Press Asia / Opinion / Live Music] Photo courtesy of Wonderfruit Festival.](https://www.musicpressasia.com/wp-content/uploads/2019/06/crowd-cropped-900-600.jpg)
![[Music Press Asia / Report by Eric Reithler-Barros] On the importance of consistent music programming. Photo courtesy of Wonderfruit Festival.](https://www.musicpressasia.com/wp-content/uploads/2019/06/image1-cropped.jpg)
![[Held on the unique stage of Taitung’s mountainous and coastal scenery, the Taitung Spirit Festival brings experiences for the body, mind, and spirit into nature in a show of how travel in Taitung is a blend of the environment, culture, and slow living. Music Press Asia]](https://www.musicpressasia.com/wp-content/uploads/2026/08/Taitung-Taiwan-mountainous-coastal-scenery-Music-Press-Asia.jpg)
