China’s Music Expo Is Going Virtual
Music China, jointly organized by China Musical Instrument Association (CMIA), Shanghai INTEX and Messe Frankfurt, is physically returning to Shanghai New International Expo Centre on October 28-31, 2020. One of the world’s largest expos of musical instruments, Music China, last year alone, hosted more than 2,400 exhibitors from over 34 countries and regions, drawing 122,519 attendees from 78 countries and regions. According to Music China, in order to seize the critical moment for economic recovery after the pandemic, its upcoming event will make the most of its resources to present an upgraded expo to energize the industry. Its virtual market will…